What does CTR , CPC , CPM and eCPM means ?

These are the terms very frequently used while talking about adsense statistics.

CTR = Click Through Rate - 3% CTR means out of 100, 3 people have clicked on the ad

CPC = Cost Per Clik - $0.4 CPC means a click is worth 40 cents

CPM = Cost Per million = $2 per CPM means you will earn $2 when a ad will be shown 1000 times.

eCPM = estimated CPM - if a ad is shown 200 times and you earned 20 cents, so eCPM will be $1.00

Anything else left ?

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